Because your home deserves to be pest-free
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him,
waved about helplessly as he looked. “What’s happened to me?” he thought. It wasn’t a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice,
gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer. Gregor then turned to look out the window at the dull weather. Drops One disadvantage of Lorum Ipsum is that in Latin certain letters appear more frequently than others – which creates a distinct visual impression.
Moreover, in Latin only words at the beginning of sentences are capitalized; this means that Lorem Ipsum cannot accurately represent, for example, German, in which all nouns are capitalized. Thus, Lorem Ipsum has only limited suitability as a visual filler for German texts. If the fill text is intended to illustrate the characteristics of different typefaces, it sometimes makes sense to select texts containing the various letters and symbols specific to the output language.
The spread of computers and layout programmes thus made dummy text better known. While in earlier times several lines of the Lorem Ipsum text were repeated in the creation of dummy texts, today the full text of Cicero’s ‘De finibus’ serves as the basis for many dummy text or Lorem Ipsum generators. Based on ‘De finibus’, these generators automatically create longer sections of the Lorem Ipsum text or various other filler texts.
Certain internet providers exploit the fact that fill text cannot be recognized by automatic search engines – meaningful information cannot be distinguished from meaningless: Target-generated dummy text mixed with a certain combination of search terms can lead to an increased frequency of visits by search machine users. As a consequence, advertising revenues, which rely on website ‘hits’, are increased.
The phrasal sequence of the Lorem Ipsum text is now so widespread and commonplace that many DTP programmes can generate dummy text using the starting sequence “Lorem ipsum”. Fortunately, the phrase ‘Lorem Ipsum’ is now recognized by electronic pre-press systems and, when found, an alarm can be raised. This avoids a publication going to print with overlooked dummy text.